Following closely on a 7.00am news bulletin, on Radio 2, which mentioned the scandal of some BBC programmes (eg 'Coupling') using product placement, Sarah Kennedy, in her review of the papers, gave a plug to a proprietary brand of nasal spray, going so far as to state the products full name and retail price. It was claimed that this product can prevent a cold, if used at the first sign of a sniffle.
Methinks an advertisement feature, from a newspaper, has been presented as a news item. So, no product placement there!
Perhaps straight advertisements are now permissible on the beeb whilst product placement is a no-no.
- living and frequently struggling with moderate M.E. -
where (bad) health, faith, politics and the joys and troubles of daily life collide.
ME
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